Tuesday, 18 December 2007

Well you’ve got a business, so what are you going to do now?

For SMEs. Essentially every small business starts small, that is with one person doing everything – getting the business, doing the work, getting the money in and doing it all profitably.

This however is a treadmill, if you want a holiday then your income stops, if you’re ill everything stops, and normally the worst case is that you have under-estimated the time required to do the work and have to drop everything else in order to finish that particular job.

This means no new work coming in, no pipeline is being built, no other invoices will be going out and then if your customer is not happy or if they just don’t get round to paying you, you’re deep in the mire.

If you have a second income in your household, then whilst this situation may be embarrassing and painful, your partner will cover you, at least initially.

This scenario of under-estimating the amount of work involved (otherwise known as I could do this better and it me won’t take very long) is very common and is the cause of most of the complaints about (and we’ve all heard them):-

‘you love your business more than you love me’

‘you spend more of your evenings with your business than you do with your family’

‘do you really need to bring your work on holiday with you’

‘are you still working’

‘Your dinner’s in the dog.’

I’m sure you know what I mean, so what can we do about it, how do we solve the problem?

It’s simple really, you’re only doing step 2. Well I’m sorry but there are four other concerns and the route to the solution starts with No.5. Organise it Effectively.

In any business the sequence is:

Get more sales

Deliver the service efficiently

Get paid promptly

Check your profitability frequently

Organise it effectively

If you organise effectively then all the hours available to you and anyone working with you become more productive.

This means that taking the case that you’re putting in sixty hours of work and half of them are not chargeable work, then if we do the admin work in half the time fifteen hours then you save fifteen hours and you can do what you are doing now in only forty five hours.

This is crucial, because if you can do become more productive, then for the same amount of criticism from your partner, you can really start to grow your business.

Why do you want to grow your business?

Unless you grow your business to a size large enough to be properly organised you will never comfortably be able to have a holiday, as you will not be able to delegate the work or the responsibility to anyone else.

Unless you grow your business to a good size you will not be able to realise its proper value when you want to pass it on to someone else.

Unless you grow your business to a reasonable size you will not have put in place disaster or continuity planning for your own business and you will not be looking after your customers as you would like, and more importantly, as they would like.)

Let’s get started.

Call us now on 01273 358000

email
gettingstarted@yoolaa.co.uk or

have a look at
http://www.yoolaa.co.uk/

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